For the past two years, I have written all the copy for The Real Havana Club Rum, including all marketing materials for The Amparo Experience, an immersive theater experience that brought the story of The Real Havana Club and Cuban Exile to Miami’s audiences.
They called it “Miami’s Hottest Ticket.” The sold-out show ran for 8 months and generated $3MM in ticket sales.
Here are some samples of the copy I’ve written for our social channel.