Writer + Creative Strategist

About

Let’s work together to build your brand.

Live from the stage/my workspace

Live from the stage/my workspace

 

Ashley Brozic

I graduated from the University of Miami with a Major in Advertising and Minors in Graphic Design and Marketing. From there, I’ve had a pretty non-linear and non-traditional career - and I’ve loved every minute of it.

I began my career as the Miami editor of Racked.com, a Vox Media property that covered fashion, fitness and beauty. It’s notable that I wrote 1000+ stories for the site over two years, but what’s more notable to me was figuring out what made Miami readers tick. In that time, I grew our readership to 1MM per month on average through SEO, social media, event planning and networking. Growing this brand was one of my favorite points in my career.

From here, I dipped my toes into experiential marketing. At Team Enterprises, I grew my way to become Account Director of two major spirits brands - Tequila Cazadores and Dewar’s Whisky. In this role, I spread my wings to lead these brands on all levels of experiential activity - from creative to strategy to event production. This included large scale events, nation-wide sampling programs and PR stunts in collaboration with partner agencies.

Still, I felt the creative itch. I repositioned myself as Senior Copywriter at the agency and have spent the past two years concepting, pitching and producing experiential and digital campaigns. My clients include Bacardi Rum, Grey Goose Vodka, Bombay Sapphire, Tequila Cazadores, Stillhouse, The Real Havana Club Rum, and Pyrat Rum. Projects have included creative strategy and copywriting for web, social, email, packaging and events. Brands we’ve pitched for include Fiat Chrysler, Velo, Cresco and New Balance.

 

 

 

 

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